Explainer Videos: Cost, Timeline, and What to Expect
A Whiteboard example by Rebel One Studios
What Are Explainer Videos?
Explainer videos are short, engaging videos that explain a product, service, or concept in a clear and concise way. They often combine visuals, voiceovers, and music to convey information effectively, making them a popular choice for marketing campaigns, onboarding materials, and social media.
How Much Does an Explainer Video Cost?
The cost of an explainer video can vary depending on several factors:
Length:
A typical explainer video ranges from 30 seconds to 2 minutes.
Shorter videos (30-60 seconds) cost less, while longer videos require more time and resources, increasing the price.
Animation Style:
2D Animation: Generally more affordable and versatile.
3D Animation: More complex and visually striking but also more expensive.
Whiteboard Animation: A simpler, cost-effective option.
Complexity:
Projects with intricate visuals, custom illustrations, or detailed animations cost more than simpler designs.
Scriptwriting, Music and Voiceover:
Always check with the studio to see what they are comfortable handling, because these items are usually an additional cost.
Rebel One offers options for clients that include handling music licensing, audio FX, voiceover talent, and even scripting.
Estimated Price Range:
Basic 2D Animation (60 seconds): $2,000 - $5,000
Advanced 2D Animation (60 seconds): $6,000 - $10,000
3D Animation or Custom Styles: $10,000+
How Long Does It Take to Create an Explainer Video?
Creating a high-quality explainer video requires careful planning and collaboration. Here’s an overview of the typical timeline:
Discovery and Planning (1-2 Weeks):
Understanding your goals, target audience, and key message.
Finalizing the script and concept.
Storyboarding and Design (1-2 Weeks):
Creating a visual blueprint (storyboard) of your video.
Designing characters, scenes, and other elements.
Animation and Production (3-6 Weeks):
Animating the visuals and syncing them with voiceovers and music.
Iterative reviews to ensure quality.
Feedback and Revisions (1-2 Weeks):
Implementing client feedback and making final adjustments.
Total Time: 6-10 weeks, depending on the complexity of the project and the responsiveness of feedback.
What to Expect During the Process
Collaboration:
You’ll work closely with the creative team to share ideas, provide feedback, and ensure the video aligns with your vision.
Transparency:
Reputable companies will provide a clear timeline and detailed cost breakdown upfront.
A schedule should be laid out during the proposal process before the team starts work.
Revisions:
Most companies include a set number of revisions in their packages. Be sure to clarify how many rounds are included.
Rebel One always includes 3 rounds of revisions.
Deliverables:
The final video will be provided in formats optimized for your intended platforms (e.g., social media, websites, presentations).
If you are looking for additional deliverables, like :15 second edits, or teaser images, always request this up front.
Why Invest in an Explainer Video?
Boost Engagement: Videos are more likely to capture attention than text or static images.
Increase Conversions: Explainer videos can simplify complex ideas, guiding viewers toward taking action.
Enhance Brand Image: A professionally made video reflects a polished and trustworthy brand.
The Last Word
Explainer videos are a worthwhile investment for businesses looking to communicate effectively and stand out in today’s competitive market. By understanding the costs, timeline, and process involved, you can confidently move forward with your project.
Ready to create your own explainer video? Contact us today, and let’s bring your ideas to life!