AKA: Traditional Animation
The animators weapon of choice since the 1800's. Today we
utilize computers to generate digital images of characters,
storyboards and backgrounds in two-dimensional
environments. These images are then translated up, down,
left and right (with varying degrees of complexity) to give
them dynamic motion, vibrancy and life.
- Traditional animation is simple, clean and attractive.
- Effective for delivering messages, information and concepts.
- 2D is less intensive to produce than 3D or video - an increase
in turnaround that translates into lower production costs.
Advertisements, explainer videos, film, television, computer
animation, education, websites, PowerPoint animation.
AKA: 3D CGI
Graphics utilizing computer generated imagery to produce
animated scenes and objects in three-dimensional digital
space. With the addition of a third dimension, 3D achieves
greater depth and realism when compared to traditional 2D
- Elevates the quality and appeal of the product presented.
- Enhances perceived value of the product, concept or service.
- Greater manipulation than what's possible with live video.
Advertising, games, movies, television, apps, business,
Visualization is a technique utilizing 3D animation used to
communicate a message. This message can be quite simple
and concrete or highly abstract and conceptual. For our
production purposes, visualization differs from standard 3D
animation by the absence of rigged character models -
generally focusing on structural components of an object or
- Allows for manipulation of elements with extreme precision,
offering a sophisticated way to express complex spacial
- Accurately demonstrates complete virtual dimensions
without the cost of producing physical representation.
Architecture, manufacturing, engineering, product
visualizations, science (flow, medical, astrophysical and
chemical visualizations), educational simulations,
information/knowledge, visual communication and analytics,
interactive multimedia, etc...
Motion graphics is a 2D animation technique through
which images are moved and often combined with
sound to produce digital content that tells a story or
presents an idea.
- The only limitation is imagination. Endless possibilities to
present pure and simple ideas, or complex and abstract
Explainer videos, education, branding, marketing, social
media, micro-content, etc...